OPPO held a global launch event for the Find X9 series in Barcelona, Spain, officially unveiling its major flagship to mark the brand’s 30th anniversary. As the new-generation “travel photography companion,” the Find X9 series establishes a new benchmark in mobile imaging through its powerful Hasselblad Ultra-Clear Imaging System. The Find X9 is priced at €999 (approximately RMB 8,200), while the Find X9 Pro retails for €1,299 (approximately RMB 10,700), delivering a premium imaging experience for users worldwide.

OPPO Find X9 Series

In the global high-end market, OPPO has built strong brand competitiveness through continuous R&D investment and product iteration. According to authoritative data, shipments of the previous Find X8 series increased by 49% year-on-year during its first quarter of sale. Despite a contraction in the global mid-to-high-end market ($400–$600), OPPO still maintained the No.1 global market share in the $450–$500 premium smartphone segment in 2024.

The smartphone industry is undergoing a major premiumization shift. IDC predicts that the average selling price of smartphones will rise by 5% in 2025, with mid-to-high-end models taking a larger share of total sales. OPPO is accelerating to match this trend—its shipments of smartphones priced above $400 surged by 46.6% year-on-year in Q2 2025. Counterpoint data further indicates that OPPO’s average selling price grew 14% year-on-year during the same period, ranking it among the world’s top five fastest-growing smartphone brands.

The all-new Find X9 flagship introduces an innovative “velvet sand” texture design with a 1.15mm ultra-narrow quad-edge flat display. The entire lineup supports IP66 / 68 / 69 full-level waterproofing and has received the Swiss SGS Five-Star Drop Resistance certification. In imaging, all models are equipped with Hasselblad Ultra-Clear Quad Cameras, pioneering full-focal-length 8K ultra-clear photos and 4K live photo output. The Find X9 Pro features the world’s first Hasselblad-certified 200MP ultra-clear telephoto lens. All models come with Danxia Color Restoration lenses for enhanced color accuracy.

OPPO Find X9 Series

In terms of performance and endurance, the series is powered by the Dimensity 9500 chip and next-generation Tidal Engine, running the all-new ColorOS 16 system with dual AI hardware buttons. The 1-nit Eye Comfort Display delivers six years of long-lasting smoothness and intelligent operation. The built-in 7025 mAh / 7500 mAh Glacier Battery supports 80W Super Flash Charge and 50W Wireless Flash Charge, ensuring lasting power for any scenario.

In 2018, OPPO launched the first-generation Find X at the Louvre in Paris, marking its entry into the European market. After years of expansion, OPPO now operates in over 20 European markets and continues to extend into Northern Europe. With the global debut of the next-generation Find X9 series, OPPO aims to further leverage its advantages in the mid-to-high-end segment and its deeply rooted global strategy. Through a core approach of “Technology Innovation + Localized Operations + Global Supply Chain Synergy,” OPPO continues to drive high-value globalization and strengthen its share in the premium smartphone market.